The Egelabra Wool Grower's Association (EWA) was formed in 1991 to improve the profitability of wool growing and to promote the marketing of wool and surplus sheep based on the Egelabra bloodline for its members.

The Association works through the wool supply chain to:

• Differentiate the unique characteristics of Egelabra wool to the end user; and
• Conduct production trials to create demand and establish alliances with manufacturers of woollen products.

Membership requirements:

• Sheep that have been bred from approved pure Egelabra bloodlines for the past 12 years;
• No introduction of any bloodline outside of the Egelabra line;
• The sheep and wool have been classed to an approved standard; and
• Nomination by two EWA members.

All members receive a stencil and membership number, which become part of their wool bale station brand.

Advantages of being a member of the EWA:

• Brand positioning under "Egelabra Bred" in the wool market and saleyards;
• Marketing support and assistance for wool and sheep sales;
• Wool marketing contacts and promotion of sale details; and
• Ongoing brand building through integrated marketing.

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